Where Do Big Ideas Come From?

Forget "Genius" – What If Your Best Ideas Are Just a Tune-In Away? The Muse visits during the process of creation, not before. Roger Ebert Ever had a brilliant idea hit you in the shower? Or woken up with the solution to a problem that had been bugging you all day? It feels like magic, right? Like it came out of nowhere. We’re taught to believe that creativity is a struggle—a grueling battle of will where our mighty egos wrestle ideas into existence. We celebrate the "self-made genius." But what if we’ve got it all wrong? What if the most game-changing ideas aren’t created by us, but received by us? I was listening to a deep-dive conversation that completely flipped my understanding of creativity. The core idea was this: throughout history, the world's most brilliant creators—artists, musicians, inventors—often describe themselves not as inventors, but as vessels . They feel less like the source of the idea and more like the radio receiver pick...